What does FTW mean?
FTW means "for the win" — appended to endorse something enthusiastically.
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Acronym. Also written for the win.
Where it comes from
From the game show Hollywood Squares, where a correct answer won the round, and carried into gaming and forum use. An older, unrelated and much darker expansion exists in some subcultures, which is worth knowing but almost never what is meant.
How it is actually used
Placed after the thing being endorsed: "dark mode ftw". It is straightforwardly positive and reads as slightly older internet — someone who was online in the 2000s rather than a current teenager. That makes it a comfortable, low-risk choice for a brand whose audience skews past twenty-five.
Examples
- "scheduling posts on Sunday ftw"
- "cold brew ftw"
- "batching ftw honestly"
Can a brand use it? Safe for brands
Safe and cheerful. It dates the writer slightly, which is only a problem if your audience is very young.
Related terms
Frequently Asked Questions
What does FTW mean?
For the win. It is added after something you are endorsing, as a way of saying it is the best option.
Where does FTW come from?
From Hollywood Squares, where answering correctly won the game, and it spread through gaming and forum culture from there.
Does FTW have another meaning?
An older and cruder expansion exists in some subcultures, but it is now rare enough that the "for the win" reading is assumed almost everywhere.
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