Lowkey means slightly or secretly — a hedge placed before an admission.
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Slang. Also written low key, highkey.
From the older sense of keeping something low-key, meaning understated. As slang it became an adverb that softens whatever follows it.
Placed before a statement to reduce its force or to frame it as a mild confession: "lowkey obsessed with this" admits enthusiasm while pretending to downplay it. Its opposite, "highkey", does the reverse and amplifies. The hedge is usually insincere, which is the joke — nobody saying "lowkey obsessed" is being subtle.
Safe and widely used across age groups. It is one of the more natural-sounding slang terms for a brand because it softens rather than performs.
Slightly, secretly, or somewhat — used before a statement to soften it or to frame it as a small admission.
The opposite: openly and emphatically. "Highkey obsessed" states the enthusiasm plainly rather than pretending to downplay it.
Informal, but very widely used and understood across age groups, which makes it lower-risk than most slang.
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