What does Subtweet mean?
A subtweet is a post that references or criticises someone without directly naming or tagging their social media handle.
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Slang. Also written sub-tweet, subtweeting, subtweeted.
Where it comes from
The compound term sub(liminal) + tweet was recorded on Twitter as early as 2006, though other sources date its coinage to 2009. It exploded into widespread internet slang between 2011 and 2013 during viral celebrity feuds. By late 2015, Twitter attempted to trademark the word.
How it is actually used
The tone is passive-aggressive, shady, dramatic and indirect. While originating on Twitter, it is now used generically as a verb or noun across platforms like Threads, Instagram and TikTok. A true subtweet targets a specific person while maintaining plausible deniability. Brand accounts should avoid subtweeting competitors or consumers, as it reads as petty and unprofessional.
Examples
- "not someone pretending to be shocked after doing the exact same thing"
- "stop subtweeting and just text me"
- "that subtle shade was a clear subtweet"
Can a brand use it? Avoid on a brand account
Avoid using subtweets on brand accounts. Indirectly attacking competitors or public figures looks petty, unprofessional and risks severe public relations backlash.
Related terms
Frequently Asked Questions
What does Subtweet mean?
It means posting an indirect criticism or comment about someone on social media without mentioning their name or handle.
What is the difference between a subtweet and a quote tweet?
A quote tweet directly attaches and links the original post, whereas a subtweet completely hides the target's identity.
Can you subtweet on platforms other than Twitter?
Yes, the term is now used generically for indirect, shade-throwing posts on any social media network.
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