The Metricool alternative for publishing teams

A Metricool alternative for teams that publish: all 10 networks on the free plan (LinkedIn and X included), flat team pricing, AI content and client approvals.

A Metricool alternative for teams that publish. Metricool’s genuinely good free plan covers one brand but excludes LinkedIn and X (August 2026); SchedulifyX’s free plan connects all 10 networks including LinkedIn and X, with flat team pricing, AI content generation, approvals and a client portal. Honest about where Metricool’s analytics and ads reporting remain stronger.

Metricool earns an honest opening: its free plan is one of the most generous in this category — a real brand, 20 scheduled posts a month, solid analytics and competitor tracking. If you manage exactly one brand and mostly want analytics, Metricool free is a good tool and this page will not pretend otherwise. The comparison starts where publishing becomes the job.

The free plans, compared honestly

As of August 2026, Metricool's free tier covers one brand and excludes LinkedIn and X/Twitter from its connections; paid plans run from roughly €16/month at the Starter entry point up to €130/month on Advanced, priced by how many brands you manage. SchedulifyX's free plan connects all 10 supported networks — LinkedIn and X included — with 3 profiles and 20 posts a month, and paid plans are flat: Creator

5, Professional $29, Agency $79 with white-label branding.

MetricoolSchedulifyX
Free plan1 brand; no LinkedIn or X (Aug 2026)3 profiles across all 10 networks
Paid plansFrom ~€16/mo, priced by brand countFlat
5 / $29 / $79, team included
CoverageSocial networks plus ad accounts10 social networks incl. Threads, Bluesky, Mastodon
AI contentAI assistant for textCaptions, Imagen 4 images, Veo video, 9 agents
Client reviewApproval on higher tiersNo-login client portal on every paid plan
AI assistants (MCP)Per-connection permissions and capability switches

An analytics tool and a publishing operation

Metricool grew outward from analytics: its reporting, ad-account integration and competitor tracking are its centre of gravity, and that shows in how good they are. SchedulifyX is built around the publishing operation — a composer with per-network previews and AI generation, multi-step approvals and client review, a social inbox with mentions and user-generated content, a media library with AI tagging, bulk import that previews and validates every row before creating anything, and analytics with best-time-to-post.

Assistants are the other difference: Claude, ChatGPT or Cursor can drive the whole flow through a hosted MCP server, limited to the brands and accounts you grant, with a switch for each sensitive capability and an option to send everything they create for human approval.

Where Metricool still fits

One-brand analytics on a budget, ads reporting sitting alongside organic performance, and lightweight planning — Metricool does these well, and its free plan is genuinely usable rather than a demo. If your reporting spans paid and organic together, it covers ground we do not. The case for moving is multi-network publishing including LinkedIn and X on a free plan, teams and client approvals, AI media generation, or agency white-labelling at a flat price.

Moving over

Reconnect networks, bulk-import scheduled content, and set up approvals and the client portal if you work with clients. A 14-day Professional trial starts on signup with no card, and paid plans carry a 30-day money-back guarantee.

Metricool pricing was read from metricool.com's public pricing page in August 2026 and changes over time — confirm current numbers there.

Frequently Asked Questions

Is Metricool’s free plan better than SchedulifyX’s?

They aim at different users. Metricool free (August 2026) covers one brand with strong analytics but excludes LinkedIn and X/Twitter. SchedulifyX free connects all 10 networks — LinkedIn and X included — with 3 profiles and 20 posts a month.

How does paid pricing compare?

Metricool prices by brand count from roughly €16/month; SchedulifyX plans are flat —

5, $29 or $79 per month — with team members included and white label on Agency.

When should I stay on Metricool?

One brand, analytics-first, ads reporting alongside organic, and no need for LinkedIn or X publishing on free — then Metricool free is genuinely good.

Get started free — no credit card required.

SchedulifyX