What does Pinned Post mean?
A pinned post is one fixed to the top of a profile regardless of when it was published.
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Platform term. Also written pin, pinned.
Where it comes from
A standard feature across Twitter, Instagram, TikTok, LinkedIn and Facebook, added at different times as profiles became landing pages rather than chronological archives.
How it is actually used
The most valuable real estate on a profile, because it is what a first-time visitor reads. Most platforms allow up to three pins. Pinning a post also resets its life — a pinned older post can accumulate engagement for months. Underused by brands, who often pin an announcement and forget it, leaving a stale post as their introduction.
Examples
- "answered in the pinned post"
- "pinning the changelog thread"
- "the pin is six months out of date"
Can a brand use it? Safe for brands
Safe and purely functional. The only real mistake is neglect: an outdated pin is the first thing a new visitor sees, so it is worth a calendar reminder rather than a one-time decision.
Related terms
Frequently Asked Questions
What is a pinned post?
A post fixed to the top of a profile so it appears first regardless of its date.
How many posts can you pin?
It varies by platform — most allow up to three, though some allow only one.
What should a brand pin?
Whatever a first-time visitor most needs: what you do, a current offer, or the answer to your most common question.
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