What does TBH mean?
TBH means to be honest — introducing a frank or unguarded opinion.
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Acronym. Also written to be honest.
Where it comes from
Early internet chat shorthand. It gained a second life around 2015 when Instagram and later a dedicated app turned "tbh" into a social ritual, where people posted honest opinions about friends on request.
How it is actually used
Works at the start or as a tag at the end ("that was better tbh"). The end position is milder. Distinct from NGL in that TBH implies revealing a genuine view you might normally keep polite, which is why it attached so naturally to the "give me a tbh" ritual.
Examples
- "tbh I preferred the old design"
- "that was the best one tbh"
- "tbh nobody asked"
Can a brand use it? Safe for brands
Safe and universally understood. Worth noting it signals informality strongly, so it sits oddly in an otherwise formal announcement.
Related terms
Frequently Asked Questions
What does TBH mean?
To be honest — a marker that a frank opinion follows.
What was the TBH trend?
A ritual around 2015 where people offered honest opinions about friends who requested one, popular on Instagram and a dedicated app.
Can TBH go at the end of a sentence?
Yes, and it is softer there — a light qualifier rather than an announcement of candour.
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