What does NBD mean?
NBD stands for "no big deal". It is used in social posts to downplay a minor issue or to ironically humblebrag about an achievement.
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Acronym. Also written nbd.
Where it comes from
The acronym arose in the late 1990s and early 2000s in online chat rooms and mobile text messaging. Urban Dictionary first documented NBD in May 2005. By the late 2000s, it had expanded from a literal phrase reassuring someone into a widespread social media caption format for ironic downplaying.
How it is actually used
In literal usage, NBD reassures someone that a mistake or favour is unimportant. On social media platforms, it is commonly applied as a sarcastic humblebrag to downplay a major accomplishment or flex. In niche communities like cycling, NBD can stand for "New Bike Day", while in skateboarding it means "Never Been Done". Using NBD in response to customer complaints communicates indifference and poor service.
Examples
- "thanks for waiting, it was nbd!"
- "just met my idol, nbd"
- "got a new job today, nbd"
Can a brand use it? Depends on context
Never use NBD when dealing with customer service complaints, as it reads as indifferent. Using it to brag about company milestones can also sound smug or out-of-touch.
Related terms
Frequently Asked Questions
What does NBD stand for?
In general social media contexts, it stands for "no big deal".
What does NBD mean in sports or cycling?
In cycling forums it stands for "New Bike Day", while in skateboarding it refers to a trick that has "Never Been Done".
How is NBD used to humblebrag?
Users attach NBD to major achievements or exciting news to sarcastically pretend the flex is unimportant.
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