What does OOMF mean?
OOMF means one of my followers — a way to reference someone without naming them.
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Acronym. Also written one of my followers, one of my friends.
Where it comes from
Twitter shorthand from the early 2010s, invented to solve a specific problem: talking about someone on a shared timeline without tagging them into the conversation.
How it is actually used
The anonymity is the entire function, and it is a thin veil — the person referenced usually recognises themselves, which is often the intent. Used for both compliments and complaints, and "oomf is subtweeting me" is its own genre. Closely tied to subtweeting as a practice.
Examples
- "oomf has great taste in fonts"
- "oomf needs to stop posting at 3am"
- "thinking about what oomf said"
Can a brand use it? Avoid on a brand account
Talking about an unnamed follower in public is subtweeting, and a brand doing it about a customer is indefensible if identified. There is no version of this that helps a company account.
Related terms
Frequently Asked Questions
What does OOMF stand for?
One of my followers, or sometimes one of my friends.
Why use OOMF instead of naming someone?
It references a person without tagging them, keeping them out of the replies while still talking about them.
Is OOMF the same as subtweeting?
It is a labelled form of it — the anonymity is explicit rather than implied.
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